New Delhi, Sept. 22 -- India's audio streaming industry, long hobbled by thin subscription bases and non-exclusive music catalogues, may have finally found its breakout format.

Platforms like Pocket FM and Audible are seeing strong traction for audio series-scripted, episodic spoken-word shows-that are catching on especially in smaller towns, promising both stickier engagement and a clearer path to monetisation.

According to industry experts, the category that refers to a collection of spoken-word stories or content designed for listening, encompassing formats like audiobooks (narrated books) and audio dramas (scripted audio shows with sound effects and voice actors), are often episodic, personality-driven, and structured more like TV d...