New Delhi, June 23 -- Father's Day is long gone, but some campaigns to mark the moment refuse to fade with the date. This year, Prega News-a brand synonymous with pregnancy tests-quietly shifted the spotlight onto a subject that's rarely addressed in advertising: the invisible, everyday role of expectant fathers.

Released around 15 June, the film features stand-up comic Aashish Solanki trying on a pregnancy empathy belly. It begins with humour-he struggles to sit, bend, or sleep comfortably. His wife watches, amused. But soon, the mood pivots. She's joined by friends, and what follows isn't mockery but acknowledgement-not of his imitation, but of his lived efforts.

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The film s...