New Delhi, Dec. 9 -- Bengaluru-based startup Swish has created a social media stir with its unconventional marketing strategy, using people as walking advertisements instead of traditional billboards. Images and videos of individuals carrying illuminated ad boards promoting Swish's 10-minute food delivery service have gone viral on social media, igniting a debate among netizens.

In the viral pictures, groups of men can walk through Bengaluru's streets at night, carrying heavy advertisement boards on their backs. While some appreciated the creativity of this unique approach, others criticised it, calling it exploitative and dehumanising.

One social media user expressed disappointment, stating that the advertisements felt uncomfortable to...