New Delhi, Aug. 21 -- From solo specials to talk-show spoofs and quirky game formats, India's stand-up comics have entered a new rat race of creating their own signature shows to grab audiences, stand out in a crowded content space, and cash in on a booming comedy scene.

Whether it is Madhur Virli's stand-up comedy talent hunt Madhur Model, Vivek Samtani's blind-date guessing show Andha Pyaar, or Gaurav Kapoor's lie-detection game Lie Hard, these intellectual property (IP)-driven formats are racking up millions of views on YouTube.

Industry watchers comment that while comedians and comic collectives have been experimenting with different formats of shows for years, the sudden popularity and controversies that followed India's Got Latent...