New Delhi, Aug. 4 -- Gaurav Banerjee, managing director and chief executive officer of Sony Pictures Networks India (SPNI), has been appointed the chairman of the television monitoring agency Broadcast Audience Research Council (Barc) with immediate effect. He takes over from Shashi Sinha, executive chairman of IPG Mediabrands India, who served as Barc India's chairman for over three years.

Banerjee is a leader with over two decades of experience in the media and entertainment industry and also represents the Indian Broadcasting & Digital Foundation as vice president.He is a director on the boards of MSM-Worldwide Factual Media Pvt. Ltd and Bangla Entertainment Pvt. Ltd.Prior to Sony, he served as president, Hindi entertainment, Star Ind...