New Delhi, Jan. 20 -- Bajaj Electricals, part of the Bajaj Group, saw its shares surge 11% in early trade on Tuesday, January 20, touching an intraday high of Rs.468 apiece, after the company announced its entry into the wires segment. Today's rally also provided a breather to the stock, which was under pressure over the past seven trading sessions.

In an exchange filing today, the company said it has decided to enter the wires business as a new business line under its Lighting Solutions segment, citing growing demand in the wires industry.

The company said the move is intended to enable expansion and diversification of its business operations for sustainable growth.

Further, the company informed that it is planning to launch the produ...