New Delhi, May 19 -- Multiplex chain PVR Inox is looking at uncharted territories or markets with no cinema theatres for its next phase of growth.

The company is collaborating with developers in territories such as Leh in Ladakh, Machilipatnam in Andhra Pradesh and non-metro towns of West Bengal and south India to open low-cost cinemas with basic facilities such as air-conditioning where tickets would be priced at about Rs.150, a senior executive said.

The theatre chain is also trying to expand on its franchise-owned, company-operated model, where it makes a lower investment than the builder or developer but operates the cinema on a revenue-sharing basis instead of paying rentals.

"The endeavour always is to open cinemas in places whic...