Mumbai, Feb. 20 -- Škoda Auto India is ready to hit the fast lane, naming actor Ranveer Singh its 'brand superstar' as it drives into the mass market segment.

The one-year partnership coincides with Škoda's 25th anniversary in India and the launch of its first sub-4-metre SUV, the Kylaq, as the automaker aims to triple its market share and scale up volumes in one of the world's most competitive automotive markets.

Talking to Mint, Petr Janeba, brand director, Škoda Auto India, called the association a "true partnership" rather than a standard endorsement deal.

"Ranveer is not just a face for the Kylaq - he is our one and only brand superstar. We didn't want an influencer or a typical ambassador; we wanted someone who gen...