Bengaluru, June 24 -- Amazon India will extend its flagship Prime Day sale to three days in July with a deeper focus on small towns and cities, a top executive said, underscoring the importance of sale events for e-commerce platforms when the industry is facing slowing growth.

Prime Day will be held on 12-14. Prime members will get earlier access to new product launches across categories, including consumer electronics, groceries and essentials, and furniture and home improvement items.

"India is a country that has multiple-day events and sales events. We realized that every time we would finish Prime Day, there was always feedback from customers saying that they missed buying one thing or another. We also got great interest from brands...