New Delhi, March 10 -- Bollywood actor Ajay Devgn has entered the field of artificial intelligence with the launch of a new company called Prismix. The new company aims to develop generative storytelling technologies.

In a statement about the new company, Devgn said, "With Prismix, we are stepping into the future of storytelling. AI is not just a tool but a creative partner that can help filmmakers and brands bring their vision to life in ways never imagined before. Our goal is to revolutionise media by making high-quality, AI-driven content more accessible and scalable,"

Ajay Devgn will lead the company as chairman, while his nephew Danish Devgn will serve as co-founder and chief business officer. Meanwhile, 'Taarzan' actor Vatsal Shet...