New Delhi, Dec. 3 -- Artificial intelligence (AI) is giving old sound tracks a new lease of life, and opening up fresh money-making avenues for music labels.

Music labels such as Saregama and Times Music are increasingly turning to AI to create new content and bolster their vast collection of songs, while adding moving images to old catalogues, particularly devotional categories, that lacked videos, resurrecting their appeal. These refreshed tracks are being uploaded on YouTube and other social media platforms for a new round of monetization and reach.

"The idea is to maximize reach across YouTube, Meta, and all major platforms. With an evergreen catalogue that speaks to every generation, our priority is to make our content present, acc...