New Delhi, Jan. 4 -- The landmark licensing agreement between The Walt Disney Company and OpenAI, under which iconic TV and movie characters can be used to create short AI-generated videos and images, is set to reshape how content franchises are consumed, remixed and monetised.

India, where a young and mobile-first audience already consumes a lot of short videos, could see a rapid adoption of AI-generated, short-form videos made using global entertainment IP (intellectual property) such as Disney and Marvel characters, industry experts said.

However, experts also flagged concerns. Indian copyright law remains unclear on who owns AI-generated content and who is accountable if it causes harm. Also, powerful global franchises could crowd o...