Bengaluru, Nov. 26 -- Major consumer brands-from Coca-Cola to Pidilite and even startups-are increasingly using artificial intelligence (AI) to create quick, low-cost advertisements, launching sharply-targetted campaigns and driving a boom in specialised AI marketing tools.

This shift is turning ad production from a resource-heavy human process into a cost-efficient technological utility, allowing companies to quickly test thousands of ad variations across platforms like Instagram, Facebook, and their own websites.

After a decade of relying on humans for creative projects, Naturally Yours-a Mumbai-based healthy-food brand-has shifted to producing all its creative work using generative AI tools, specifically Google's Gemini and OpenAI's ...