New Delhi, Feb. 23 -- Telugu and Tamil video streaming platform aha, owned by film producer Allu Aravind, is looking at long-format shows that will drop episodes every week to sustain viewer engagement and retain existing users, at a time when OTT platforms are struggling to acquire new paid subscribers.

Aha, which is also looking at entering a new language market, other than Telugu and Tamil, is banking on a mix of films acquired after theatrical release, limited series and long-format shows dropping weekly, to remain relevant in a market where it says all entertainment apps, and not just OTTs, are fighting for the limited time and attention span of users.

"2024 was a very interesting year for us, because we optimized our approach to c...