New Delhi, June 9 -- Zee's new campaign Aapka Apna ZEE, unveiled on 7 June alongside a brand identity revamp and a simplified "Z" logo, is a multi-film exercise in emotional recall and regional grounding. Rolled out across seven languages and geographies, the campaign is built around the core message: "Saath aane se baat banti hai"-a sentiment that underlines community, shared responsibility, and cultural continuity.

At the heart of each film is a wedding scenario disrupted by the absence of an army father. In every region-whether it's a mohalla in Faridabad, a village in West Godavari, or a rain-washed community in Kerala-the local ecosystem steps in to support the family. The father returns on the wedding day to find everything in plac...