New Delhi, March 31 -- CashKaro has rolled out what it claims is India's first Ghibli-style advertisement-an animated campaign that mocks coin-based rewards while pitching its "real cashback" proposition. The ad features hand-drawn, pastel-toned visuals inspired by Japan's Studio Ghibli, known for its emotionally rich and visually immersive films. But while the production is distinctive, the storytelling doesn't quite hold up.

The film follows a simple plot where characters trapped in a coin-reward world break free and switch to CashKaro for actual money transfers. There's a direct swipe at platforms like Cred, with a parody called "Shred" shown peddling virtual coins. The script is straightforward, bordering on the plain, and doesn't ma...