New Delhi, Feb. 10 -- Cadbury 5 Star, in collaboration with Ogilvy, has again outdone itself with an audacious and hilarious take on Valentine's Day. Building on its "Eat 5 Star, Do Nothing" philosophy, the brand takes its anti-Valentine's Day stance to the next level by introducing an unexpected disruptor-uncles.

The campaign taps into a cultural truth: once older generations adopt a trend, younger audiences tend to abandon it (as seen with skinny jeans, outdated slang, and once-popular social media platforms). Leveraging this insight, Cadbury 5 Star actively recruits and funds older couples to flood Valentine's Day with their romance, making it "uncool" for the younger generation.

Also read | Pickleball league ad review: Tapping curio...