New Delhi, March 3 -- Pidilite and its creative agency, Ogilvy India, deliver a humorous yet impactful campaign for Dr. Fixit, reinforcing its position as the "Baap of Waterproofing." The ad takes an exaggerated yet relatable approach by depicting a torrential downpour turning rooftops into swimming pools while inside, the walls remain completely dry-a testament to Dr. Fixit's superior waterproofing power.

The campaign will go live on Monday during Kaun Banega Crorepati (KBC), marking 25 years of association between Pidilite and KBC.

Performance and engagement:

Amitabh Bachchan, playing the carefree husband, adds his signature charm and comic timing, singing and splashing around in the rain. Meanwhile, his wife, unbothered and smiling ...