Mumbai, Oct. 27 -- The next time you think about skipping that unskippable ad on YouTube, consider this: will you watch a nearly 10 minute ad?

What if it opened like a big blockbuster action movie in a theatre, with disclaimers, opening credits and big names on its poster?

Agent Ching Attacks, an 8 minute 45 second ad film, has all the ingredients of a regular single-screen blockbuster.

The 'film' opens in a bus in the snowy mountains, carrying soldiers discussing the delicious food their unit cook prepares. As the heavy hitting names flash on screen-Atlee, Ranveer Singh, Bobby Deol-the soldiers are kidnapped and the action moves to a 'Mission Command Room' in Ladakh, where a clutch of spy-types discuss who could be behind it all.

It'...