New Delhi, Aug. 10 -- Aamir Khan's bold move to release his latest movie Sitaare Zameen Par on YouTube, after a theatrical stint, instead of selling its rights to a streaming platform may not pay off, trade experts cautioned.

The pay-per-view model on YouTube could help the film make just about Rs.25-30 crore over the next few months as audiences pay Rs.100 for each viewing, with the revenue to be split in a ratio of 55:45 in favour of the popular actor. By comparison, an OTT deal would have brought Khan at least Rs.125 crore, they said.

Also TVoD (transaction video-on-demand), or pay-per-view, hasn't really taken off in the country even as piracy continues to pose a big challenge to the movie business.

"TVoD is an established protocol...