New Delhi, Feb. 24 -- Social media users have come out hard against an ad by Policybazaar promoting life insurance policy coverage for families, terming the depiction as "insanely insensitive" and "disgusting". Some also expressed their opinions of the ad allegedly indulging in "horror storytelling" and "scaring" tactics, as reasons for their criticism.

The ad seemingly popped-up during the Champion's trophy India vs Pakistan match on February 23, with one social media user on X (formerly known as Twitter), expressing discomfort with the media message.

The user Siddharth (@SidKeVichaar), who has over 16,700 followers on X questioned: "Am I the only one who finds this PolicyBazaar ad insanely insensitive?"

"A man just passed away, and t...