Mumbai, April 30 -- "We love big, hard challenges."

That's the line Richard Kerris, vice president of media & entertainment at Nvidia, keeps returning to - and not just as a catchphrase. It's how the US chipmaking company is approaching the transformation of content creation, live events, gaming, and immersive storytelling through AI and accelerated computing.

On his first visit to India for the inaugural Waves summit, Kerris shared Nvidia's long-term vision for the Indian media and entertainment ecosystem, a market that he said is on the cusp of going from outsourcing to ownership. For someone driving global strategy for one of the world's most advanced AI platforms, Kerris remains rooted in creativity.

"It's one thing to talk about t...