New Delhi, July 4 -- Video streaming platforms are increasingly seeing returns from the specific sub-genre of reality shows that provide a sneak peek into celebrity lives and offer a sense of vicarious joy to audiences sitting at home.

Titles like The Traitors (Prime Video) and Fabulous Lives of Bollywood Wives (Netflix) that build on the legacy of shows such as Bigg Boss (JioHotstar) are specially designed to peep into the lives of the rich and famous and invite much criticism and trolling online, often even labelled as 'trash TV'. However, industry experts say their charm and business appeal among audiences who crave high-end drama are unmistakable.

According to media consulting firm Ormax, The Traitors, a reality show hosted by Karan...