New Delhi, Jan. 21 -- A public war of words between Elon Musk and Ryanair chief Michael O'Leary has turned into a bold marketing stunt. Europe's largest budget airline, Ryanair, has launched a campaign called "Ryanair's Big 'Idiot' Seat Sale".

The promotion shows mock images of Musk and O'Leary labelled as "Big Idiots". The Irish businessman is playfully attacking Musk. Musk is shown holding a model Tesla car and a small rocket.

The sale offers 1 lakh seats priced from £16.99 (roughly Rs.2,000) for travel between February and April. The campaign also targets users of X (formerly Twitter).

"Don't thank us, thank that big "IDIOT" Elon Musk. Sale now on," Ryanair wrote on Elon Musk's microblogging platform.

This stunt reflects Ryana...