India, Nov. 22 -- As the "streaming wars" enter a new phase with the recent launches of Disney+ and Apple TV+ and the emergence of HBO Max next spring, there will certainly be winners and losers.

John Malone, the cable and media titan, already has some ideas about who will fall on either side of that ledger. Speaking to CNBC's David Faber and timed with his company's investor meeting, Malone expressed some reservations about HBO Max's growth potential and said he believes that Apple TV+, despite an initially thin content slate, could surprise everyone.

Regarding HBO Max, a service from AT&T's WarnerMedia that will debut next May, Malone is skeptical that it will drive the growth that the company envisions -- 51 million subscribers in the ...