India, Dec. 6 -- Declaring that it's now "All in on a Gig," Google Fiber announced this week it is no longer selling a symmetrical 100Mbit/s service to new customers.

Google Fiber, which gets much credit for nudging US cable operators to ratchet up their deployment of 1-Gig broadband, said it's "recommitting to our roots" as it drops the slower-speed plan and focuses on selling its uncapped, symmetrical 1Gbit/s service starting at $70 per month -- the same price it's been since 2012, when the service was first introduced in the Kansas City area.

Google Fiber still hasn't announced a broadband subscriber total, but it's likely that few opted for the 100-Meg plan on comparative value alone. That tier, called Fiber 100, was sold for $50 per ...