India, Dec. 8 -- The concept of generation was first developed by Karl Mannheim about a century ago. Mannheim viewed a generation as a product of rapid, disruptive change, in which individuals re-encounter tradition through new 'cultural carriers,' becoming an active force of social change. However, the meaning of generations shifted post-World War II, particularly in marketing typology, leading to labels such as Baby Boomers, Generation X, and Generation Y.

In recent times, particularly amidst youth protests in South Asia, Gen Z has become a catchphrase, symbolising a movement. The youth born between 1995 and 2010, who are spearheading these protests, are frustrated by limited development opportunities, faulty governance, inadequate emp...