NEW DELHI, April 8 -- In nations like India, where political parties and candidates look for creative ways to interact with voters and win electoral advantages, artificial intelligence (AI) plays a prominent role in election campaigning. Artificial intelligence (AI) technology is used to analyse voter data, target campaign messages, forecast voter behaviour, and even automate campaign process tasks.

1. Campaigning and Communicating

Artificial intelligence (AI) analyses enormous volumes of data to understand voter preferences and behaviour, which is crucial for political campaigns. Political parties use AI algorithms to target particular demographics, find new supporters, and customise messages for social media, email campaigns, and cust...