India, March 2 -- Most TV series and films have the portrayal of fictional bad boys who are tough, rebellious, notorious and emotionally available. However, women especially prefer to develop romantic feelings for such men. According to a recent study published in the journal Frontiers, women who look for non-committed relationships, develop romantic feelings for such fictional bad boys to evoke feelings of power and imaginative engagement. Also read | The toxic cycle of an unhealthy relationship

It is a common cultural phenomenon of falling for such bad boys of movies and TV. These men are portrayed as masculine, dominant, aggressive and emotionally unavailable. While these features may seem off-putting in most cases, for some women, th...