India, Jan. 23 -- If Ranjana Mangla, head of digital ad sales at Sony Pictures Networks India (SPNI) which is running the fifth season of 'Shark Tank', is miffed at the two new but similar business reality shows on rival networks, she doesn't show it. Instead, she says it is flattering when competitors copy their shows.

SPNI launched season 5 of startup reality show Shark Tank on Sony LIV and its TV channel on January 5. On January 16, the free streaming service Amazon MX Player, introduced 'Bharat Ke Super Founders' hosted by actor Suniel Shetty and mentored by business tycoons to back India's next wave of entrepreneurs from small town India. 'Ideabaaz' on Zee TV and Zee5, launched in October, is similar and forms the storytelling layer...