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Resurgence in reality show cuts across TV, streaming

India, July 24 -- Entertainment platforms seem hyper active in view of the upcoming festival season, launching fresh content slates to catch viewers and advertisers. They are going big on unscripted o... Read More


Quick-commerce drives growth for chilled, frozen foods

India, July 17 -- A company selling both chilled and frozen products was struggling to scale as India didn't have a proven cold chain infrastructure for stocking, delivery and retail of items requirin... Read More


Why India lags in online live commerce

India, June 26 -- When AnyLive, the AI-powered platform which supports live commerce online through virtual hosts, enabled mineral water brand Evian to run round-the-clock live streams using AI avatar... Read More


Why India lags in online live commerce

India, June 26 -- When AnyLive, the AI-powered platform which supports live commerce online through virtual hosts, enabled mineral water brand Evian to run round-the-clock live streams using AI avatar... Read More


Cross-channel data to drive FMCG sales

India, June 19 -- India's 150 million-strong Gen Z (aged 14-29 years) population is rapidly joining the class of consumers, whose purchasing behaviour is influenced by reviews and ratings -- a stark d... Read More


Cross-channel data to drive future FMCG sales

India, June 19 -- India's 150 million-strong Gen Z (aged 14-29 years) population is rapidly joining the class of consumers, whose purchasing behaviour is influenced by reviews and ratings -- a stark d... Read More


Demand for health food yet to reach inflection point

India, June 5 -- Mumbai's Varsha Rajan Berry, co-founder of clean-label food brands -- Homemakerz and Senseful - is busy developing "healthy" instant noodles that are baked (not deep-fried) and gluten... Read More


Protein, fibre, clean labels drive demand, but health foods await breakout moment

India, June 5 -- Mumbai's Varsha Rajan Berry, co-founder of clean-label food brands -- Homemakerz and Senseful - is busy developing "healthy" instant noodles that are baked (not deep-fried) and gluten... Read More


Gen Z push to women's ethnic wear triggers desi fast-fashion boom

India, May 29 -- Waistcoat sets, spaghetti strap silhouettes, halter necklines - if these descriptions make you think of a global western wear brand, think again. These designs, plus Farshi salwars, k... Read More


Gen Z push to women's ethnic wear triggers desi fast-fashion boom

India, May 29 -- Waistcoat sets, spaghetti strap silhouettes, halter necklines - if these descriptions make you think of a global western wear brand, think again. These designs, plus Farshi salwars, k... Read More