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How the Netflix-Warner Bros deal might touch India

India, Dec. 12 -- When Netflix agreed to buy Warner Bros. Discovery's (WBD) television, film studio and streaming businesses at an enterprise value of nearly $82.7 billion, the American streaming serv... Read More


How the Netflix-WBD deal might touch India

India, Dec. 12 -- When Netflix agreed to buy Warner Bros. Discovery's (WBD) television, film studio and streaming businesses at an enterprise value of nearly $82.7 billion, the American streaming serv... Read More


Brands betting big on multi-sensory marketing

India, Dec. 5 -- Skoda Auto India recently launched Octavia RS (Rally Sport), a limited-edition performance vehicle which saw all the 100 cars get booked in less than 30 minutes. The response was hear... Read More


Brands betting big on multi-sensory marketing

India, Dec. 5 -- Skoda Auto India recently launched Octavia RS (Rally Sport), a limited-edition performance vehicle which saw all the 100 cars get booked in less than 30 minutes. The response was hear... Read More


Consumers flaunt health, fitness as new status markers

India, Nov. 28 -- Recently, Dabur India launched Siens (pronounced Science), a premium nutraceutical brand focused on daily wellness, gut health and skin health. Other than collagen and nail gummies, ... Read More


Consumers flaunt health, fitness as new status markers

India, Nov. 28 -- Recently, Dabur India launched Siens (pronounced Science), a premium nutraceutical brand focused on daily wellness, gut health and skin health. Other than collagen and nail gummies, ... Read More


Why AI-generated epics are all the rage today

India, Nov. 21 -- Upon its release in 1975, Hindi mythological film Jai Santoshi Maa hit the jackpot in theatres while its devotional songs were chartbusters on All India Radio. Anita Guha, who played... Read More


Higher AI content in M&E raises legal risks

India, Nov. 14 -- A UK high court recently ruled in favour of the London-based artificial intelligence firm Stability AI in a copyright infringement case in which international photo agency Getty Imag... Read More


Brands push premium products play book

India, Nov. 7 -- Last Friday, Dabur India, maker of Vatika shampoo and Real fruit juices, said it had set aside Rs.500 crore to invest in new-age, direct-to-consumer brands through an investment platf... Read More


Brands push premium products play book

India, Nov. 7 -- Last Friday, Dabur India, maker of Vatika shampoo and Real fruit juices, said it had set aside Rs.500 crore to invest in new-age, direct-to-consumer brands through an investment platf... Read More