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Why India lags in online live commerce

India, June 26 -- When AnyLive, the AI-powered platform which supports live commerce online through virtual hosts, enabled mineral water brand Evian to run round-the-clock live streams using AI avatar... Read More


Why India lags in online live commerce

India, June 26 -- When AnyLive, the AI-powered platform which supports live commerce online through virtual hosts, enabled mineral water brand Evian to run round-the-clock live streams using AI avatar... Read More


Cross-channel data to drive FMCG sales

India, June 19 -- India's 150 million-strong Gen Z (aged 14-29 years) population is rapidly joining the class of consumers, whose purchasing behaviour is influenced by reviews and ratings -- a stark d... Read More


Cross-channel data to drive future FMCG sales

India, June 19 -- India's 150 million-strong Gen Z (aged 14-29 years) population is rapidly joining the class of consumers, whose purchasing behaviour is influenced by reviews and ratings -- a stark d... Read More


Demand for health food yet to reach inflection point

India, June 5 -- Mumbai's Varsha Rajan Berry, co-founder of clean-label food brands -- Homemakerz and Senseful - is busy developing "healthy" instant noodles that are baked (not deep-fried) and gluten... Read More


Protein, fibre, clean labels drive demand, but health foods await breakout moment

India, June 5 -- Mumbai's Varsha Rajan Berry, co-founder of clean-label food brands -- Homemakerz and Senseful - is busy developing "healthy" instant noodles that are baked (not deep-fried) and gluten... Read More


Gen Z push to women's ethnic wear triggers desi fast-fashion boom

India, May 29 -- Waistcoat sets, spaghetti strap silhouettes, halter necklines - if these descriptions make you think of a global western wear brand, think again. These designs, plus Farshi salwars, k... Read More


Gen Z push to women's ethnic wear triggers desi fast-fashion boom

India, May 29 -- Waistcoat sets, spaghetti strap silhouettes, halter necklines - if these descriptions make you think of a global western wear brand, think again. These designs, plus Farshi salwars, k... Read More


Ad-regulator grapples with AI truths and half-truths

India, May 22 -- The Bajaj Group, with interests in two-wheelers, finance and electricals, recently launched an ad film commemorating its 100-year journey, inspired by the values of its founder Jamnal... Read More


Ad-regulator grapples with AI truths, half-truths

India, May 22 -- The Bajaj Group, with interests in two-wheelers, finance and electricals, recently launched an ad film commemorating its 100-year journey, inspired by the values of its founder Jamnal... Read More