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Money matters stifles rural consumer aspirations

India, April 25 -- If you know Ankur Dahiya's background, you will understand why she built Rozana, an e-commerce platform for rural India. Born to a conservative family in Haryana, she grew up in the... Read More


Rural aspirations fade amid money troubles

India, April 25 -- If you know Ankur Dahiya's background, you will understand why she built Rozana, an e-commerce platform for rural India. Born to a conservative family in Haryana, she grew up in the... Read More


Quick-commerce pushes ad revenue for profitability

India, April 18 -- Akash Agrawal, co-founder, Zoff Foods, an online spices and seasoning products brand, is chalking out business plans for the new financial year. He aims to expand Zoff's presence on... Read More


Quick-comm pushes ad revenue for profitability

India, April 18 -- Akash Agrawal, co-founder, Zoff Foods, an online spices and seasoning products brand, is chalking out business plans for the new financial year. He aims to expand Zoff's presence on... Read More


Are IPL advertisers getting bang for their buck?

India, April 11 -- The high-profile Indian Premier League (IPL) which started on March 22, may be top-of-mind among cricket fans, viewers and marketers, but what about brand recall for advertisers spe... Read More


Are IPL advertisers getting bang for their buck?

India, April 11 -- The high-profile Indian Premier League (IPL) which started on March 22, may be top-of-mind among cricket fans, viewers and marketers, but what about brand recall for advertisers spe... Read More


OTT services pick live sport to expand subscriber base

India, April 4 -- In a virtual press meet last week, Netflix announced the launch of World Wrestling Entertainment (WWE) programming on its platform in India. The shift is part of a global deal betwee... Read More


OTTs pick live sport to expand subscribers

India, April 4 -- In a virtual press meet last week, Netflix announced the launch of World Wrestling Entertainment (WWE) programming on its platform in India. The shift is part of a global deal betwee... Read More


Iconic films, stars enjoy enduring appeal in advertising

India, March 21 -- Cinema goers who may have seen Zoya Akhtar's 'Zindagi Na Milegi Dobara' (ZNMD) featuring Hrithik Roshan, Farhan Akhtar and Abhay Deol, recently enjoyed watching the trio's reunion i... Read More


Iconic films, stars enjoy enduring appeal in ads

India, March 21 -- Cinema goers who may have seen Zoya Akhtar's 'Zindagi Na Milegi Dobara' (ZNMD) featuring Hrithik Roshan, Farhan Akhtar and Abhay Deol, recently enjoyed watching the trio's reunion i... Read More