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Time for IPL to rely on hybrid revenue model

India, March 29 -- The Indian Premier League (IPL) may be garnering viewership but the media spends by brands on the league remain sluggish. Though media industry experts insist that advertising picks... Read More


Growth of non-cricket sports may be a long haul

India, March 22 -- Vinit Karnik, head of media agency GroupM's division that straddles entertainment, e-sports and sports, is hard to rile even if you oppose his view that India's sports industry is n... Read More


Growth of non-cricket sports may be a long haul

India, March 22 -- Vinit Karnik, head of media agency GroupM's division that straddles entertainment, e-sports and sports, is hard to rile even if you oppose his view that India's sports industry is n... Read More


Impatient Indians are driving quick-commerce

India, March 15 -- If you are living in one of India's metropolitan cities, it is highly likely that you have been ordering more and more of your daily essentials -- from food and groceries to persona... Read More


Impatient Indians are driving quick-commerce

India, March 14 -- If you are living in one of India's metropolitan cities, it is highly likely that you have been ordering more and more of your daily essentials - from food and groceries to personal... Read More


E-commerce sites to grab more digital ads

India, Feb. 16 -- India's digital media landscape is evolving with the emergence of newer, stronger contenders for the advertising money that brands spend online. In its annual report This Year Next Y... Read More


E-commerce sites to grab bigger chunk of digital ads

India, Feb. 16 -- India's digital media landscape is evolving with the emergence of newer, stronger contenders for the advertising money that brands spend online. In its annual report This Year Next Y... Read More


Influencers foster new culture for beauty brands

India, Feb. 9 -- Prem Narayan, chief strategy officer at advertising firm Ogilvy, believes that social media influencers or digital content creators, seen as catalysts of social and cultural change, m... Read More


Influencers foster new culture for beauty brands

India, Feb. 9 -- Prem Narayan, chief strategy officer at advertising firm Ogilvy, believes that social media influencers or digital content creators, seen as catalysts of social and cultural change, m... Read More


Brands riding on the Ayodhya moment

India, Jan. 26 -- As millions of Indians were glued to their television sets on January 22 to see the live telecast of the Ram Mandir consecration ceremony at Ayodhya, at least 30,000 people bought ti... Read More