Big idea, cultural insights must even in digital era ads

India, Aug. 1 -- The dissonance around Amul's local twist on the recent Coldplay Kiss Cam scandal in its topical ad has spotlighted the significance of cultural connect required for any campaign to wo... Read More

Big idea, cultural insights must in digital era ads

India, Aug. 1 -- The dissonance around Amul's local twist on the recent Coldplay Kiss Cam scandal in its topical ad has spotlighted the significance of cultural connect required for any campaign to wo... Read More

Streaming platforms tap YouTube creators to stay relevant in attention economy

India, July 25 -- India's streaming sector remains chaotic. The struggle to increase paid subscribers, the grind to entice advertisers for the free content, the labour in keeping the existing audience... Read More

A call to check ageism in ads

India, July 18 -- Trust advertising industry veteran Meenakshi Menon to relentlessly pursue what she sets her sight on. Having launched an online marketplace Gen S Life that offers products and servic... Read More

Brands bat for innovative print advertising

India, July 11 -- Last Sunday, the pharmaceutical firm Mankind, splashed the ad for its condom brand Manforce on the front page of newspapers with the line "Smell this ad to enjoy the scent of love" w... Read More

Brands bat for innovative print advertising

India, July 11 -- Last Sunday, the pharmaceutical firm Mankind, splashed the ad for its condom brand Manforce on the front page of newspapers with the line "Smell this ad to enjoy the scent of love" w... Read More

Comfort, convenience drive ready-to-cook food market

India, July 4 -- In his consumer research in the past two years, Akash Agrawalla, co-founder of spices company ZOFF Foods, discovered that people are keen to compress their cooking time. Working women... Read More

Ease, speed drive ready-to-cook food market

India, July 4 -- In his consumer research in the past two years, Akash Agrawalla, co-founder of spices company ZOFF Foods, discovered that people are keen to compress their cooking time. Working women... Read More

To advertise at religious events, brands must stick to cultural notes

India, June 27 -- Packaged water brand Bisleri is involved in waste management along the Jagannath Rath Yatra route in Puri, Odisha, that starts on Friday (June 27). Electrical equipment company Polyc... Read More

To advertise at religious events, companies and brands must stick to cultural notes

India, June 27 -- Packaged water brand Bisleri is involved in waste management along the Jagannath Rath Yatra route in Puri, Odisha, that starts on Friday (June 27). Electrical equipment company Polyc... Read More

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