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Comfort, convenience drive ready-to-cook food market

India, July 4 -- In his consumer research in the past two years, Akash Agrawalla, co-founder of spices company ZOFF Foods, discovered that people are keen to compress their cooking time. Working women... Read More


Ease, speed drive ready-to-cook food market

India, July 4 -- In his consumer research in the past two years, Akash Agrawalla, co-founder of spices company ZOFF Foods, discovered that people are keen to compress their cooking time. Working women... Read More


To advertise at religious events, brands must stick to cultural notes

India, June 27 -- Packaged water brand Bisleri is involved in waste management along the Jagannath Rath Yatra route in Puri, Odisha, that starts on Friday (June 27). Electrical equipment company Polyc... Read More


To advertise at religious events, companies and brands must stick to cultural notes

India, June 27 -- Packaged water brand Bisleri is involved in waste management along the Jagannath Rath Yatra route in Puri, Odisha, that starts on Friday (June 27). Electrical equipment company Polyc... Read More


Men in ads need more nuanced portrayal

India, June 20 -- Brands riding on Father's Day celebrations last Sunday launched their print and digital campaigns to capitalize on emotions linked to the occasion to influence customers. Companies, ... Read More


Men in ads need more nuanced portrayal

India, June 20 -- Brands riding on Father's Day celebrations last Sunday launched their print and digital campaigns to capitalize on emotions linked to the occasion to influence customers. Companies, ... Read More


Q-com sees explosive growth; a win-win for customers

India, June 13 -- A middle-aged private sector executive living in Delhi remembers making his first tentative order - a hair colour -- on quick-commerce (q-com) platform Blinkit one year ago. Prompt d... Read More


Q-com soars; a win-win for customers

India, June 13 -- A middle-aged private sector executive living in Delhi remembers making his first tentative order - a hair colour -- on quick-commerce (q-com) platform Blinkit one year ago. Prompt d... Read More


JioHotstar's content rides high on volume and reach

India, June 6 -- The Indian Premier League (IPL) finale between Royal Challengers Bengaluru and Punjab Kings on Tuesday has the digital streaming platform JioHotstar celebrating the 670 million 'peak ... Read More


JioHotstar's content rides high on volume

India, June 6 -- The Indian Premier League (IPL) finale between Royal Challengers Bengaluru and Punjab Kings on Tuesday has the digital streaming platform JioHotstar celebrating the 670 million 'peak ... Read More