India, May 1 -- If you thought that shoppers in India's villages still buy loose staples and items of daily use that are unbranded, think again. Consumers in rural markets are lapping up branded fast-... Read More
India, May 1 -- If you thought that shoppers in India's villages still buy loose staples and items of daily use that are unbranded, think again. Consumers in rural markets are lapping up branded fast-... Read More
India, April 24 -- Siju Prabhakaran, chief business officer, ZEE5, is banking on the limited-episode Kannada fantasy thriller 'Jerax' that releases on the streaming platform on April 24 to lift the pl... Read More
India, April 24 -- Siju Prabhakaran, chief business officer, ZEE5, is banking on the limited-episode Kannada fantasy thriller 'Jerax' that releases on the streaming platform on April 24 to lift the pl... Read More
India, April 17 -- Last week, the ongoing debate on traditional advertising and brand-building losing out to social media and performance marketing was reignited by Sudhir Sitapati CEO of Godrej Consu... Read More
India, April 10 -- Mukesh Rajpurohit who founded children's premium nightwear Mimito six months ago, talks passionately about building a product without compromising on fabric quality. For many brands... Read More
India, April 3 -- Last week, the information and broadcasting ministry notified the Television Rating Policy 2026, replacing the outdated 2014 guidelines, to an underwhelming response from the media a... Read More
India, March 27 -- When Pratilipi, the largest Indian language storytelling platform, says that in the last few months it has invested more than a million dollars in making micro dramas, you realize t... Read More
India, March 20 -- Old, traditional survey-based consumer research is passe. With digital media capturing more than 60 percent of India's advertising share, market research through social listening, p... Read More
India, March 20 -- Old, traditional survey-based consumer research is passe. With digital media capturing more than 60 percent of India's advertising share, market research through social listening, p... Read More