India, Jan. 29 -- In a country where women's intimate health is discussed in hushed tones, if at all, Bollywood actor Vidya Balan is promoting a vaginal cream that promises a solution for itching, dryness and balancing the pH levels. The National Award winner is the face of 'Have No Shame', a campaign by Namita Thapar-led Emcure Pharmaceuticals to promote intimate health awareness. At a time when the market is getting flooded by products for vaginal health, one wonders what an intimate cream can really do.

According to the brand's official website, Arth Intimate Cream reduces itchiness and dryness, maintains the ideal pH of 3.5-4.5 in the intimate area, moisturises the area, and reduces skin inflammation and redness.

An intimate cream i...