India, Feb. 25 -- Have you seen The White Lotus, the hit HBO streaming show about a group of wealthy Americans at a luxury resort?

It may be the most influential TV series in the history of hotels and hotel marketing and the current season (streaming on JIO in India) will be its most successful ever. The season premiere (of season three) delivered 2.4 million viewers in the US, a huge jump from the 1.5 million who watched the premiere of season two. And season one did not even reach 1 million views.

That's why the travel and tourism industry is watching the response to the show with so much interest.

But first, assuming you have not watched the show, here's how it works. Season one was shot in the Four Seasons in Maui in Hawaii and dea...