India, June 19 -- Teenagers respond favourably to Hailey Bieber or Bella Hadid's clean girl hairstyles (super gelled-back, glossy-looking low buns or sleeked-back ponytails), but in contrast, they may roll their eyes when it comes to hair oiling. The hypocrisy is not completely their fault either, it's just the allure of social media and aesthetic whitewashing, when desi 'greasy' traditions become cool when the West does it.

Teenagers typically cringe from hair oiling, associating it with a sticky, oily look. Only by being well-informed about the benefits and the overall science behind it can they begin to see it in a new light.

Dr Shilpa Vora, Chief R&D Officer at Marico, shared with HT Lifestyle the repercussions of not oiling hair re...