India, Jan. 2 -- Indian streetwear was under the spotlight in December when the premium label Jaywalking launched a pop-up sale at Kala Ghoda, causing chaos with thousands flocking the venue to buy their favourite fashion brand of Ts. Mid-December also marked the five-year anniversary of another unisex streetwear label Bluorng that saw massive traction in online sales. Streetwear is casual fashion that stems from urban subcultures (it evolved originally from America's hip hop scene decades ago) and is driven by exclusivity and self-expression. The clothes are marked by loose fits, bold graphics and premium limited editions.

Streetwear is not entirely new to India as scores of funded and unfunded Instagram streetwear brands have cropped u...