India, Aug. 15 -- If you are an avid online shopper buying not only from the established e-commerce marketplaces like Amazon, Flipkart and Myntra but also from new direct-to-consumer (D2C) brands in beauty, fashion and food, you may have experienced some service issues in the latter. At times orders placed on D2C sites get delayed or even returned without your knowledge. Often, a small-sized product is delivered in an unnecessarily oversized box and you end up cursing the brand for wastage. But it may not always be the brands' fault. The poor service could be a result of their logistics partners or shipping aggregators playing spoilsport, resorting to what the D2C eco-system calls "dark patterns" in the business-to-business e-commerce spa...