India, May 10 -- Vineeta Singh, Co-founder and CEO of Sugar Cosmetics and a judge on Shark Tank India, recently promoted a new sunscreen from her brand on Instagram, claiming it can "ban tan." However, the promotional video didn't sit well with the internet. Many users questioned the messaging, asking what's wrong with their natural skin tone and why tanning is being portrayed negatively. (Also read: Fitness coach shares how to lose 10 kg even if you sit for 10+ hours a day: Check out meal plan, diet and workout tips )

On May 5, Vineeta Singh took to Instagram to share a video promoting Sugar Cosmetics' new sunscreen, captioning it: "Sunscreen before Sunday Run, Sweat testing the new @trysugar Tan Ban 4% Niacinamide Sunscreen Light Gel!"...