India, March 12 -- Ever laughed so hard from a reel that you had to take a moment to catch your breath? Enthusiastically, you scroll to the next latest cat brain rot, only to laugh even more hysterically? That feel-good dopamine rush (also called the happy hormone) is highly sought after. This fleeting dopamine often comes from social media scrolling likes, comments, and even impulse shopping, binge eating.

Instant gratification has locked us into a vicious cycle of momentary pleasure. Doubling over in laughter from a reel to impulsively snagging a deal and call it 'retail therapy', are all chased for quick doses of happiness. But this does not work in our favour in the long run, the highs of dopamine eventually crash, taking a toll on m...