India, April 18 -- Akash Agrawal, co-founder, Zoff Foods, an online spices and seasoning products brand, is chalking out business plans for the new financial year. He aims to expand Zoff's presence on quick-commerce (q-comm) platforms like Zepto, Blinkit, Swiggy Instamart and others, maximise availability in their dark stores and step-up marketing. "We want to improve our Share of Voice on these platforms," Agrawal says, implying that Zoff will up its advertising spends on q-comm sites that deliver goods in 10-30 minutes.

An online-first brand, Zoff gets 60% of its business from traditional e-commerce marketplaces like Amazon and Flipkart, but Agrawal spends more advertising money on q-comm which he says sparked a 400% jump in business. ...