India, July 6 -- When it comes to health and wellness, social media has become a breeding ground for viral trends, some helpful, some questionable, and others downright bizarre. One such eyebrow-raising trend recently surfaced on Instagram, where Pune-based Nupur Pittie, who describes herself as a "medicine-free life coach," garnered attention for her unconventional eye-care routine. (Also read: What is 'skin zoning' and does it really work? Skincare experts reveal trend that treats every zone right )

Titled "Urine Eye Wash, Nature's Own Medicine," the Instagram clip shows her using the first urine of the day to rinse her eyes, claiming it relieves redness, dryness, and irritation.

Reacting to the video, Dr Samita Moolani, an ophthalmol...