India, Feb. 6 -- Economic Survey 2025-2026, released last week, said India can do more to leverage its concert economy and live entertainment sector that surpassed Rs.10,000 crore in 2024. Successful India tours of Coldplay, Dua Lipa, Bryan Adams, Guns N' Roses, Ed Sheeran and festivals like Lollapalooza and Sunburn, demonstrate a rising demand for live music. GenZ and Millennials - who make up the bulk of audiences at live events -- are driving up demand for immersive, tech-enabled experiences, PwC said recently.

But large-scale events are just one side of the story. Digital ticketing services for live experiences report a quiet revolution in hyperlocal engagements attracting the young in big numbers. Food, sports, music including live ...