India, Feb. 14 -- When Coca-Cola India put out its new ad for Fanta with film star Kartik Aaryan last week, it irked some advertising veterans who said it was a straight lift from a late 1980s commercial of the chips brand Binnie's. 'Humko Binnie's Mangta' was a hit television commercial based on the song 'Julie Julie' from a Bollywood film Jeete Hain Shaan Se (1988).

Apart from the song track, the use of a retro convertible car, the studio-like street set up, and the line, "Kya Mangta," in the Fanta ad make it remarkably similar to "Humko Binnie's Mangta."

Naresh Gupta, co-founder of the advertising agency, Bang in the Middle, wrote on Linkedin, "Binnies becomes Fanta.Binnies Chips from Jagatjit were a massive hit in the 90s (sic) and ...