India, April 25 -- If you know Ankur Dahiya's background, you will understand why she built Rozana, an e-commerce platform for rural India. Born to a conservative family in Haryana, she grew up in the village, living the rural life, fighting to study computer science and management. Later she consulted on several rural projects of the government, across 13 states, understanding the service need-gaps and paucity of products first-hand.

Four years ago, she co-founded Rozana, a hyper-local e-commerce platform currently servicing 19,000 villages in Haryana and Uttar Pradesh.

Familiar with the hole-in-the-wall kirana shops stocking limited items, Dahiya offers a wider selection of branded products - from food and beverages to personal and ho...