India, Dec. 26 -- Going into 2026, India's media and entertainment (M&E) industry will make greater use of Artificial Intelligence in production of films and shows, will be more careful with programming budgets, and will create content that straddles multiple formats. The downward slide of traditional TV will continue, connected TV (internet-enabled) households will increase, streaming subscription growth rates will be slow with most OTT platforms pushing advertising-led tiers.

Latest numbers from research, advisory and consulting company Media Partners Asia (MPA) estimate that India's $30 billion media and entertainment industry grew 5.4% in 2025, with the screen economy - comprising television, streaming, and theatricals -- contributin...