India, May 9 -- You assume that Shoven Shah, founder and CEO of TribeVibe Entertainment will assert that GenZ is driving the live experience business in India given that his company has organized college fests and gigs in more than 75 cities. But Shah says India's live events business is not growing because of any one consumer segment. "People across age groups are thronging live events depending on their tastes. For instance, the Sunburn music festival draws a slightly older audience. Basically, post-covid, people are consuming more content, spending more money buying tickets to enjoy both international and domestic artists. Overall, from an industry point of view all events are doing better," he says.

Shah's confidence stems from the 1...