India, June 6 -- The Indian Premier League (IPL) finale between Royal Challengers Bengaluru and Punjab Kings on Tuesday has the digital streaming platform JioHotstar celebrating the 670 million 'peak views' of the match on the service, formed after the merger of Disney+Hotstar and JioCinema. Peak views indicate the cumulative views as the platform counts multiple sessions by the same users.

The viewership of IPL has been impressive and predictably so, since cricket is a religion in the country. JioHotstar saw remarkably high viewership even during the ICC Men's Champions Trophy 2025 as the platform leveraged its monopoly over cricket to draw audiences.

A couple of new reports may be changing that perception as JioHotstar's general enter...