India, Sept. 12 -- Mumbai-based Sushant Tungare, executive producer at the content company, Bulb Chamka, has made 18 micro dramas for different platforms in India in the last six months. This is just the tip of the iceberg for this format that's seeing scorching growth. More than a dozen new apps are populating their platforms with 100 to 500 micro-series each. Shot in the vertical format, micro drama comprises under 5 minute-episodes of stories around romance, crime, thrillers and comedy, aimed at mobile-first audiences. A rage in China and the US in the last few years, the format has caused a gold rush in India with tech firms, gaming companies and big streaming platforms entering the fray.

Tungare has made several series for apps like...