India, March 21 -- Cinema goers who may have seen Zoya Akhtar's 'Zindagi Na Milegi Dobara' (ZNMD) featuring Hrithik Roshan, Farhan Akhtar and Abhay Deol, recently enjoyed watching the trio's reunion in a series of five ad films for Abu Dhabi's holiday destination Yas Island run by Miral Destinations. A bit of its thunder may have been stolen by a new, clutter-breaking ad by fantasy sports platform Dream11 featuring big Bollywood stars and cricketers, but the Yas Island campaign evoked heart-warming nostalgia.

Rediffusion chairman Sandeep Goyal said, fundamentally, Bollywood and cricket stars help in greater noticeability of the communication and enhance recall. "Hence their usage has its undeniable advantage and Yas Island tried to benef...