India, Nov. 18 -- As conversations around fitness and clean eating grow louder, brands have quickly adapted by marketing products labelled 'no added sugar,' creating the illusion of guilt-free snacking. Supermarket shelves today are filled with items that look healthier than ever, but the truth behind these labels is far more complicated.

Dr Shubham Vatsya, a gastroenterologist and hepatologist at Fortis Vasant Kunj Hospital, Delhi, says that this widespread trend may actually be one of India's biggest food scams, misleading people into believing they're avoiding sugar when they're not." (Also read: Apollo gynaecologist shares what women need to know about PCOS and menopause: 'Lifestyle matters more than you think' )

He shared in his No...