India, Jan. 3 -- Apps, fitness trackers, and at-home test kits have removed barriers in healthcare, providing consumers with real-time data. People use this information to guide their fitness plans and diet choices. This approach to health, known as personalised health or precision nutrition, is gaining traction, particularly for gut health. Our gut microbiota is unique, like fingerprints. Supplement makers understand this too. They analyse consumer data to identify gut health needs and create tailored solutions.

When you hear recommendations like "eat more fibre" or "cut out gluten," it's easy to feel limited, as suggestions often overlook the details of your digestive system and your unique gut. A study published in Cell reports that t...